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MAESTRA TRADESHOW PRO®  

The blueprint behind 1000+ Fortune 500 events. Now yours.

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Stop rebuilding from scratch. Get access to ready to use templates, playbooks and video training to run tradeshows with confidence. Every time.

Trusted by teams at world-class companies

Built on 30 years of delivering Fortune 500 events. Now available to teams like yours.
Imagine walking into your next Tradeshow feeling

Calm, Confident and Credible.

Tradeshow Pro® is the training system for professionals who are ready to be intentional.

Tradeshows are high-stakes and high-stress, but they don't have to be high-chaos.
Walk in knowing everything is handled. Walk out with leads, proof, and next years's budget secured.

What's really eating your tradeshow ROI

It's not the booth cost. It's not the travel. It's the invisible tax you pay every time you run a show without a system.

The chaos tax

Rush shipping. Reprinted Signage. Last-minute fees. These ‘small’ fires add up to thousands of dollars and thousands of chaotic moments.

Leads that go cold

Badge scans sit untouched for weeks. By the time your team follows up, prospects have moved on - and pipeline you paid for disappears.

ROI you can't prove

"It felt like a good show" doesn't get next year's budget approved. Without clear metrics, you're defending spend instead of expanding it.

Trade chaos for confidence, clarity, and real results with Tradeshow Pro®

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What is Tradeshow Pro®?

A system, not a course. Templates, not theory.

Tradeshow Pro® gives you the exact playbooks, templates, and training to make every show
repeatable, measurable, and profitable.

Walk in with a plan that's already proven

Set objectives, map lead flow, align your team - using frameworks tested on 5,000+ Fortune 500 events.

Kill the chaos tax before it starts

Vendor timelines, shipping checklists, run-of-show - locked in early.

Follow up in 48 hours, not 3 weeks

Lead capture with built-in ownership. Nothing sits in your CRM going cold.

Report ROI that gets next year's budget approved

Pipeline generated. Cost per lead. Meeting conversions. Numbers leadership actually cares about.

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Inside Tradeshow Pro®: Ready to use templates and samples  that turn chaos into pipeline.

Everything you need to plan, execute, and prove ROI on every tradeshow - organized so you can find it fast and use it today.

Templates you can use immediately

The Score gives you plug-and-play tools:

Workback Schedule

Event Budgeting

Campaign Brief

Best Practices

Tradeshow Planning

Videos that teach lessons from the best

Maestra Sessions are bite-sized lessons (5-15 min):

Tradeshow Planning

Executive Alignment

Project Management

Workback Scheduling

Stay current as the industry evolves

Backstage Briefing keeps your playbook fresh:

Expert interviews

Industry trends and event news

Trusted partner recommendations

Lessons learned from real events

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Is Tradeshow Pro® right for you?

Here's who gets the most out of Tradeshow Pro®:

This is for you if...

You run tradeshows, manage booths, or own field marketing events for your company

You're tired of rebuilding the plan from scratch every single show

You want to show up on-site feeling prepared, not stressed about what you forgot

You need to prove ROI to leadership with real data, not just "we had good conversations"

You want to be the person on the team with the answer before it is even asked

This is NOT for you if...

You're looking for done-for-you event planning services (we teach the system, we don't run your shows)

You run consumer events like weddings, festivals, or parties (this is built for B2B tradeshows)

You're not willing to implement new processes (tools only work if you use them)

Your company doesn't exhibit at tradeshows or host corporate events

Choose your program. Excel at your events.

Stop rebuilding your event plan every time.
Get the system that turns chaos into repeatable results.
  • Expense as Professional Development
  • Fits most Learning & Development Budgets

TRADESHOW PRO®

$689
$485/year
SAVE 30%
First 100 seats only
Best for:
Teams exhibiting at tradeshows who need repeatable systems for booth planning, execution, and ROI reporting
Features
  • Pre-show planning: Set objectives, design lead flow, align your team
  • Templates: Budgets, staffing plans, vendor briefs, risk logs
  • Video training: 5-15 min lessons on execution, vendor mgmt, follow-up
  • On-site playbooks: Run-of-show, daily checks, calm under pressure
  • ROI frameworks: Report pipeline, cost per lead, meeting conversions
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MOST POPULAR! Just $208 more for both programs.

Choreograph® Hosted Events + Tradeshow Pro®

$989
$693/year
SAVE 30%
First 100 seats only
Best for:
Teams running tradeshows PLUS customer conferences, kickoffs, and incentive trips who need systems for multi-day programs
Everything in Tradeshow Pro®, PLUS:
  • Customer conference playbooks: Drive retention and upsell
  • Multi-day program planning: Align stakeholders, set objective
  • Kickoff & incentive frameworks: Reward performers, build culture
  • Executive alignment tools: Get leadership on the same vision
  • Strategic debrief systems: Turn events into insights
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Virtuoso® Executive Programs

Coming Soon
Launching Summer 2026
Best for:
Executive summits, VIP experiences, and board meetings requiring world-class precision, privacy, and polish
Choreograph + Tradeshow Pro®, PLUS:
  • Executive summit strategy: High-stakes programs that drive decisions
  • VIP hospitality standards: Premium care that sets you apart
  • Board meeting frameworks: Precision and discretion
  • Privacy protocols: The premium details that matter
GET EARLY ACCESS UPDATES
ALL PROGRAMS RENEW AUTOMATICALLY UNLESS CANCELED. YOU CAN CANCEL AT ANYTIME.*
MAESTRA INSIDER
Run the Room with Confidence.

Join Maestra Insider for the behind-the-scenes moves that keep events calm, controlled, and respected.

  • Early access to new drops, programs, and tools
  • Exclusive case study examples
  • Bite-sized tips from Sessions, The Score, and Backstage Briefing
No spam. One click to opt out. Your info stays backstage

Behind the scenes of world-class events

30 years of Fortune 500 event production. See how the Maestra Method works in real programs.

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THE PRE-SHOW BRIEFING

Frequently Asked Questions

What do I get access to?
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Maestra Sessions (video lessons), The Score (tools and frameworks), and Backstage Briefing (news, interviews, partners). New content added regularly.

What happens after I join Maestra?
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You’ll get instant access to Sessions, The Score (templates + playbooks), and Backstage Briefing. You can start with the next tradeshow you’re running the same day.

Will this fit our industry?
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Maestra is built for corporate and B2B teams who use tradeshows or hosted events to reach customers and partners across tech, manufacturing, healthcare, professional services, and more. The frameworks focus on how to run shows; you know your audience best.

How many people on my team can use it?
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Each membership is licensed per user.

What if I’m already using other tools?
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Maestra works alongside your existing stack, CRM, marketing automation, calendars, and project tools. It focuses on the how of running events: playbooks, templates, and processes you can use no matter which software tracks your leads or tasks.

What makes this different from a course?
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Maestra is a living system, not a one-and-done course. Instead of long lectures, you get short sessions, plug-in tools, and ongoing updates tied to real shows so your playbook stays current.