Maestra gives you a strategic plan, clear objectives, and tools you can use immediately, so every program runs with confidence, not chaos.
Shift from reacting to leading. Maestra teaches the business of events and gives you templates, frameworks, and tools to run programs that create real ROI.
Maestra unifies your team with a strategic operating system, KPIs, workflows, SOPs, and tools that ensure consistent results across every event.
If you run events inside an organization, you’ve probably noticed: tradeshows are treated like they “just happen,” but very few people invest in the teams who make them work.
Tradeshow Pro® distills three decades of corporate event mastery into a living membership: bite-size training, plug-and-play templates, and tools built for the exact chaos you’re in.
Bite-sized videos (5–15 minutes) focused on specific moments: pre-show planning, on-site execution, risk management, debriefs, and reporting.
Budgets, timelines, staffing matrices, cue sheets, run-of-show builders, risk logs, and post-show reports, built to implement straight into your next event plan.
As we learn from founders and the industry shifts, we add new templates, examples, and sessions. Your membership stays fresh all year, so you’re never relying on an out-of-date playbook.
No. During pre-launch, you’re simply saving your seat. Sign up and we’ll email you when Tradeshow Pro® opens so you can be the first to enroll at curtain call.
Standard pricing will be $689 USD/year for Tradeshow Pro®. First Chair users receive 30% off their first year when they claim a seat during the early-access window.
Tradeshow Pro® is built for corporate and B2B teams who use tradeshows to reach customers and partners across tech, manufacturing, healthcare, professional services, and more. The frameworks focus on how to run shows; you know your audience best.
Each membership is licensed per user.
Tradeshow Pro® works alongside your existing stack, CRM, marketing automation, calendars, and project tools. It focuses on the how of running events: playbooks, templates, and processes you can use no matter which software tracks your leads or tasks.
Tradeshow Pro® is a living system, not a one-and-done course. Instead of long lectures, you get short sessions, plug-in tools, and ongoing updates tied to real shows so your playbook stays current.
Be among the first event leads in the world to use Tradeshow Pro®, built specifically for the people who run the room.