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CHOREOGRAPH® Hosted events

The system behind unforgettable corporate events.  Now yours.

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100+ templates, playbooks, and video training to turn every program into retention, pipeline, and upsell. Every time.

Trusted by teams at world-class companies

Built on 30 years of delivering Fortune 500 events. Now available to teams like yours.
Imagine walking out of your next program with

Momentum, Proof, and a Standing Ovation.

Choreograph® Hosted Events is the training system for teams who design experiences - not just events.

Hosted programs are high-visibility and high-pressure - and most teams are building the plane while flying it.
Choreograph gives you the system to land every time.

The hidden costs of "Winging It"

You're not doing anything wrong. You just don't have a system yet.
The good news? These aren't talent problems. They're system problems.
And systems can be learned.

The scramble tax

Last-minute AV fixes, rushed reprints, emergency vendor calls. These "small" fires add up to thousands every program - and they're completely avoidable.

The "good event" plateau

Feedback says "nice event" but nobody's talking about it two weeks later. No momentum. No follow-through. No clear story for next year's budget.

The alignment gap

Sales wants demos. Marketing wants brand moments. The CEO wants "something memorable." You're caught in the middle - without a framework to align them before the event.

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What is Choreograph® hosted events?

A system, not a scramble. Playbooks, not prayers.

Choreograph gives you the exact frameworks, templates, and training to make every hosted program land -
on time, on budget, and on point.

Align stakeholders before the event, not during it

Get Sales, marketing, and leadership on the same page - using frameworks that prevent the "too many cooks" chaos.

Kill the scramble tax before it starts

Workback schedules, vendor briefs, contingency plans - locked in early. Reduce the very expensive scramble tax that can cost thousands of dollars and minutes.

Design experiences people actually remember

Pacing, flow, recognition moments - build programs that feel intentional, not thrown together.

Report ROI that gets next year's budget approved

Attendance, engagement, business impact. Numbers leadership actually cares about - not just "good vibes."

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Two programs.
One membership.

BONUS: Choreograph Hosted Events includes EVERYTHING in Tradeshow Pro®
When you join Choreograph, you get the complete Tradeshow Pro® curriculum.

Booth planning, vendor management, on-site execution, lead follow-up, ROI reporting, plus all the hosted programs and tradeshows training.
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Inside Choreograph®: 100+ resources that turn chaos into results

Everything you need to plan, execute, and prove ROI on every hosted program - organized into tools you can use today and training that makes you the strategic voice leadership trusts.

Templates you can use immediately

The Score gives you 100+ plug-and-play tools:

Customer Conference Planner

Sales Kickoff Framework

Incentive Trip Designer

Multi-Day Run-of-Show

Stakeholder Alignment Workshop

Executive Debrief Template

Budget trackers, vendor RFPs, risk logs, and more

Plus

Everything in Tradeshow Pro - workback schedules, booth planning, lead capture, vendor briefs, and post-show reporting.

Videos that teach lessons from the best

Maestra Sessions are bite-sized lessons (5-15 min):

Venue Contracting

Audience Acquisition

Attendee Communication

Speaker Management

Partner/Sponsor Engagement

Catering

Incentive Programs

Stay current as the industry evolves

Backstage Briefing keeps your playbook fresh:

Expert interviews

Industry Trends and Event news

Trusted Partner recommendations

Lessons leaned from real events

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Is Choreograph® Hosted Events right for you?

Wondering if this is for you? Here's the quick check.

This is for you if...

You run hosted programs - customer conferences, sales kickoffs, incentive trips, or partner events

You're tired of rebuilding the plan from scratch every single program

You want to walk into the room feeling prepared, not praying it all comes together

You need to prove ROI to leadership with real impact, not just "great feedback"

You want to be the person execs trust with their highest-visibility moments

This is NOT for you if...

You're looking for done-for-you event planning services (we teach the system, we don't run your programs)

You run consumer events like weddings, festivals, or public conferences (this is built for corporate hosted programs)

You're not willing to implement new processes (tools only work if you use them)

Your company doesn't host its own events or exhibit at tradeshows

Choose your program. Excel at your events.

Stop rebuilding your event plan every time.
Get the system that turns chaos into repeatable results.
  • Expense as Professional Development
  • Fits most Learning & Development Budgets

TRADESHOW PRO®

$689
$485/year
SAVE 30%
First 100 seats only
Best for:
Teams exhibiting at tradeshows who need repeatable systems for booth planning, execution, and ROI reporting
Features
  • Pre-show planning: Set objectives, design lead flow, align your team
  • Templates: Budgets, staffing plans, vendor briefs, risk logs
  • Video training: 5-15 min lessons on execution, vendor mgmt, follow-up
  • On-site playbooks: Run-of-show, daily checks, calm under pressure
  • ROI frameworks: Report pipeline, cost per lead, meeting conversions
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MOST POPULAR! Just $208 more for both programs.

Choreograph® Hosted Events + Tradeshow Pro®

$989
$693/year
SAVE 30%
First 100 seats only
Best for:
Teams running tradeshows PLUS customer conferences, kickoffs, and incentive trips who need systems for multi-day programs
Everything in Tradeshow Pro®, PLUS:
  • Customer conference playbooks: Drive retention and upsell
  • Multi-day program planning: Align stakeholders, set objective
  • Kickoff & incentive frameworks: Reward performers, build culture
  • Executive alignment tools: Get leadership on the same vision
  • Strategic debrief systems: Turn events into insights
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Virtuoso® Executive Programs

Coming Soon
Launching Summer 2026
Best for:
Executive summits, VIP experiences, and board meetings requiring world-class precision, privacy, and polish
Choreograph + Tradeshow Pro®, PLUS:
  • Executive summit strategy: High-stakes programs that drive decisions
  • VIP hospitality standards: Premium care that sets you apart
  • Board meeting frameworks: Precision and discretion
  • Privacy protocols: The premium details that matter
GET EARLY ACCESS UPDATES
ALL PROGRAMS RENEW AUTOMATICALLY UNLESS CANCELED. YOU CAN CANCEL AT ANYTIME.*
MAESTRA INSIDER
Run the Room with Confidence.

Join Maestra Insider for the behind-the-scenes moves that keep events calm, controlled, and respected.

  • Early access to new drops, programs, and tools
  • Exclusive case study examples
  • Bite-sized tips from Sessions, The Score, and Backstage Briefing
No spam. One click to opt out. Your info stays backstage

Behind the scenes of world-class events

30 years of Fortune 500 event production. See how the Maestra Method works in real programs.

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THE PRE-SHOW BRIEFING

Frequently Asked Questions

What do I get access to?
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Maestra Sessions (video lessons), The Score (tools and frameworks), and Backstage Briefing (news, interviews, partners). New content added regularly.

What happens after I join Maestra?
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You’ll get instant access to Choreograph® Hosted Events plus everything in Tradeshow Pro®: Sessions (short video lessons), The Score (templates + playbooks), and Backstage Briefing. You can start with your next hosted program the same day, with tools for planning, alignment, run-of-show, and post-event debriefs.

What’s the difference between Tradeshow Pro and Choreograph?
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Tradeshow Pro focuses on third-party tradeshows - helping you plan the booth, manage vendors and sponsorships, and turn show-floor momentum into real opportunities. Choreograph is for your own hosted events - customer conferences, roadshows, kickoffs, incentive trips where you own the agenda and relationships. When you join Choreograph, you get everything in Tradeshow Pro plus additional training and tools built specifically for hosted events.

What will pricing look like once it’s live?
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Standard pricing will be $989 USD/year for Maestra Choreograph®. SAVE 30% off on your first year. Offer ends soon.

Can this be covered under PD, training, or enablement budget?
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Yes. Most teams use professional development, training, enablement, or event operations budgets.

What kinds of programs is Choreograph™ designed for?
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Choreograph is built for those that run hosted corporate programs for internal and external audiences and covers incentive trips, sales kickoffs, customer conferences, roadshows and partner days. If your team brings people together in live settings, Choreograph is built to train you in the business of events so you can lead with confidence.

How many people on my team can use it?
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Each membership is licensed per user.

Will I have to change the tools I already use?
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Maestra Choreograph® works alongside your existing stack, CRM, marketing automation, calendars, and project tools. It focuses on the how of running hosted programs: playbooks, templates, and processes you can use no matter which software tracks your leads or tasks.

How is this different from signing up for a one-off course?
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One-off courses teach a topic. Choreograph teaches the business of events, so you become the person leadership trusts before, during, and after every program you deliver. Along with pacing frameworks, conversation choreography, tools, and templates, you’ll learn how to position your program inside the business, tie it to revenue, reputation, and relationships, and make confident decisions when budgets, executives and guests have competing priorities.