PROGRAM • Coming Soon

Maestra Choreograph™ keeps every program playing in time

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Maestra Choreograph™ gives you a clear system to compose and deliver hosted programs that people actually show up for, and talk about afterwards.

Turn hosted programs into a clear score

Hosted programs shape how customers, partners, and employees experience your brand. When the pacing is clean and the conversations are purposeful, relationships strengthen, and results follow.
Maestra equips you with the tools to orchestrate programs that move with intention. Advanced enough for seasoned leaders, accessible enough for teams learning as they go.

Be ready for every hosted program when Maestra™ opens the doors.

Events delivered by the team behind Maestra™
PROGRAMS THAT MOVE THE NEEDLE

What you need to compose the setlist they’ll talk about tomorrow.

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First In · 100 Seats Only

Lead your next event with confidence.

You’ll get everything included in Tradeshow Pro, plus expert help designing hosted programs that move with intention, elevating you as a strategic voice behind the experience.

  • Exclusive early access when Maestra opens its doors.
  • 30% off your first year of Maestra Choreograph™ (regularly $989).
  • First access to training modules, templates, and tools shaped by KCI’s corporate event leaders, sharing what works so teams move from scramble to symphony.
Get FIRST CHAIR ACCESS

We’ll email you when the list opens. You’ll have a limited window to claim your first chair rate before it’s gone.

30% OFF FIRST CHAIR PRICING • 100 SEATS ONLY

Tools you’ll actually use

Maestra Choreograph™ isn’t a how-to or a step-by-step program. Maestra teaches the business of events, strategy, critical thinking, and operational insight so you become the person leadership trusts. You'll benefit from:

Maestra Sessions

Bite-sized videos (5-15 minutes) focused on specific moments: pre-show planning, on-site execution, risk management, debriefs, and reporting.

The Score

Budgets, timelines, staffing matrices, cue sheets, run-of-show builders, risk logs, and post-show reports, built to implement straight into your next event.  

Backstage Briefing

As we learn from founders and the industry shifts, we add new templates, examples, and sessions. Your membership stays fresh all year, so you’re never relying on an out-of-date playbook.

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AD-HOC PROGRAMS VS. STRUCTURED SUPPORT
The hidden costs of “just winging it” add up fast - in budget, in trust, and in missed opportunities.
  • Empty seats, late promotion, and last-minute fixes quietly drain budget and confidence.
  • Maestra Choreograph™ turns programs into a reusable system for better planning, delivery, and reporting.
  • When Maestra raises the curtain, standard pricing will be $989 USD/year. (First Chair Access unlocks 30% off your first year).
  • Maestra Choreograph includes everything in Tradeshow Pro - a $689 value.
GET FIRST CHAIR ACCESS

Maestra brings the score, the cues, and the calm.

TRADESHOW PRO

$689
$485
SAVE 30% with First Chair Pricing.
Limited Seats Available.
  • Bite-size tradeshow training
  • Clear objectives + success metrics
  • Team roles + responsibilities aligned
  • Project management tools: budgets, timelines, risk logs + more
  • Booth-to-meeting strategies for ROI
Explore the Program

CHOREOGRAPH

$989
$693
SAVE 30% with First Chair Pricing.
Limited Seats Available.
  • Everything in Tradeshow Pro, plus...
  • Hosted events w/ clear business objectives
  • Upscale incentive trips, kickoffs + conferences
  • Exec + workstream aligned on vision
  • Conversation frameworks + critical thinking
  • Playbooks + debriefs for all audiences
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VIRTUOSO

Coming Soon
Launching Summer 2026
  • Choreograph + Tradeshow Pro, plus...
  • Exec program strategy + differentiation
  • High-stakes exec experiences that drive decisions
  • Summits, board meetings, leadership forums
  • VIP hospitality + exec care standards
  • Precision, privacy, polish (the premium details)
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All the details on the First Chair Access List

Questions people ask before joining the First Chair Access List

Do I have to pay anything during pre-launch?
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No. Joining the early access list is completely free. During pre-launch, you’re simply saving your seat. Sign up and we’ll email you when Maestra Choreograph® opens so you can be the first to enroll.

What’s the difference between Tradeshow Pro and Choreograph?
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Tradeshow Pro focuses on third-party tradeshows - helping you plan the booth, manage vendors and sponsorships, and turn show-floor momentum into real opportunities. Choreograph is for your own hosted events - customer conferences, roadshows, kickoffs, incentive trips where you own the agenda and relationships. When you join Choreograph, you get everything in Tradeshow Pro plus additional training and tools built specifically for hosted events.

What will pricing look like once it’s live?
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Standard pricing will be $989 USD/year for Maestra Choreograph®. First Chair users receive 30% off their first year when they claim a seat during the early-access window.

Can this be covered under PD, training, or enablement budget?
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Yes. Most teams use professional development, training, enablement, or event operations budgets.

What kinds of programs is Choreograph™ designed for?
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Choreograph is built for those that run hosted corporate programs for internal and external audiences and covers incentive trips, sales kickoffs, customer conferences, roadshows and partner days. If your team brings people together in live settings, Choreograph is built to train you in the business of events so you can lead with confidence.

How many people on my team can use it?
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Each membership is licensed per user.

Will I have to change the tools I already use?
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Maestra Choreograph® works alongside your existing stack, CRM, marketing automation, calendars, and project tools. It focuses on the how of running hosted programs: playbooks, templates, and processes you can use no matter which software tracks your leads or tasks.

How is this different from signing up for a one-off course?
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One-off courses teach a topic. Choreograph teaches the business of events, so you become the person leadership trusts before, during, and after every program you deliver. Along with pacing frameworks, conversation choreography, tools, and templates, you’ll learn how to position your program inside the business, tie it to revenue, reputation, and relationships, and make confident decisions when budgets, executives and guests have competing priorities.

Chaos-proof every hosted event

Be among the first program and event leads to use Maestra Choreograph™. A system built specifically for those who design and deliver hosted programs, session after session.

GET FIRST CHAIR ACCESS