First 100 seats only. Get 30% off with code BACKSTAGEACCESS
Claim 30% Off

Maestra is the modern learning platform for the people who run corporate events.

Because you deserve 100+ resources that include tools, systems, videos, posts, stories, documents, interviews and industry news to keep you running events with confidence and excellence.

Start with the events you run most:

Tradeshow Pro
A proven system for tradeshows.
Choreograph Hosted Events
Lead hosted events with calm confidence.
*Choreograph Includes Tradeshow Pro

Corporate Events Orchestrated

The Modern Events Learning Platform

Three decades of corporate event mastery distilled into 5 to 15-minute Sessions, ready-to-use tools, and industry intel, trusted by teams at leading Fortune 500s and high-growth brands.

“I built Maestra for the people behind the scenes.”

For over 25 years, I've watched smart, caring event pros carry immense pressure with not enough support. Maestra is my way of sharing what I've learned so teams can feel calm, prepared, and proud of their work.

Kimberley Clarke

Founder & CEO

WHY KCI BUILT MAESTRA
Events don’t pause. The doors open and the show goes on - ready or not. What looks effortless onstage is carried by under-supported teams backstage, in a role consistently ranked among the most stressful.
Maestra is built to change this.
Not another short-lived certification, Maestra™ is a modern event learning platform, run by KCI’s corporate event leaders, sharing what works so teams move from scramble to symphony.

Trusted by teams at world-class companies

Built on 30 years of delivering Fortune 500 events. Now available to teams like yours.
MAESTRA™ TRADESHOW PRO PROGRAM

Conduct tradeshows that convert

Turn booth buzz into booked meetings with practical lessons and plug-in templates, without the fire drills.

Explore Tradeshow Pro
MAESTRA™ CHOREOGRAPH PROGRAM

Hosted events that move relationships forward

You’ll get everything included in Tradeshow Pro, plus tools that keep every hosted session grounded in clear strategy, executive alignment, and smart decisions that move relationships and results forward.

Explore CHOREOGRAPH
*Includes Tradeshow Pro

The Maestra™ Method

Each Maestra program comes to life through short video lessons, real-world tools and resources, and a Backstage Briefing designed to keep you ahead of the room.
get first access and exclusive pricing

Use code BACKSTAGEACCESS at checkout

Choose your program. Excel at your events.

Stop rebuilding your event plan every time.
Get the system that turns chaos into repeatable results.
  • Expense as Professional Development
  • Fits most Learning & Development Budgets

TRADESHOW PRO®

$689
$485/year
SAVE 30%
First 100 seats only
Best for:
Teams exhibiting at tradeshows who need repeatable systems for booth planning, execution, and ROI reporting
Features
  • Pre-show planning: Set objectives, design lead flow, align your team
  • Templates: Budgets, staffing plans, vendor briefs, risk logs
  • Video training: 5-15 min lessons on execution, vendor mgmt, follow-up
  • On-site playbooks: Run-of-show, daily checks, calm under pressure
  • ROI frameworks: Report pipeline, cost per lead, meeting conversions
get access
Save
30%
Use code BACKSTAGEACCESS at checkout
MOST POPULAR! Just $208 more for both programs.

Choreograph® Hosted Events + Tradeshow Pro®

$989
$693/year
SAVE 30%
First 100 seats only
Best for:
Teams running tradeshows PLUS customer conferences, kickoffs, and incentive trips who need systems for multi-day programs
Everything in Tradeshow Pro®, PLUS:
  • Customer conference playbooks: Drive retention and upsell
  • Multi-day program planning: Align stakeholders, set objective
  • Kickoff & incentive frameworks: Reward performers, build culture
  • Executive alignment tools: Get leadership on the same vision
  • Strategic debrief systems: Turn events into insights
get access
Save
30%
Use code BACKSTAGEACCESS at checkout

Virtuoso® Executive Programs

Coming Soon
Launching Summer 2026
Best for:
Executive summits, VIP experiences, and board meetings requiring world-class precision, privacy, and polish
Choreograph + Tradeshow Pro®, PLUS:
  • Executive summit strategy: High-stakes programs that drive decisions
  • VIP hospitality standards: Premium care that sets you apart
  • Board meeting frameworks: Precision and discretion
  • Privacy protocols: The premium details that matter
GET EARLY ACCESS UPDATES
ALL PROGRAMS RENEW AUTOMATICALLY UNLESS CANCELED. YOU CAN CANCEL AT ANYTIME.*
MAESTRA INSIDER
Run the Room with Confidence.

Join Maestra Insider for the behind-the-scenes moves that keep events calm, controlled, and respected.

  • Early access to new drops, programs, and tools
  • Exclusive case study examples
  • Bite-sized tips from Sessions, The Score, and Backstage Briefing
No spam. One click to opt out. Your info stays backstage
Take the free OnCue™ EVENT Readiness ASSESSMENT

Find the weak spots before showtime.

Get your free OnCue™ Event Readiness Assessment
5-minute checkup for your next big event.

OnCue™ shows how ready your event really is in minutes – what’s solid, what’s risky, and what to fix before the doors open.

Start My Assessment
$1.3bn

companies use Montegrappa to centralize, structure, and scale their day-to-day workflows.

Your OnCue™ Assessment shows you exactly where the risks are. Maestra is built to help close those gaps, so the next time the lights come up, you walk in calm and prepared for anything.